Kohl's Is Going to Regret Selling Amazon Devices in Its Stores

Kohl's Is Going to Regret Selling Amazon Devices in Its Stores

Kohl's (NYSE: KSS), are you really sure you want to do this? Retailers never seem to learn: Letting Amazon.com (NASDAQ: AMZN) into your stores is not going to end well. It's not a case of keeping your friends close and your enemies even closer. It's letting the fox guard the henhouse.

Kohl's is the latest brick-and-mortar retailer to welcome the e-commerce king into its stores by agreeing to sell Amazon hardware on the theory that it will drive traffic and boost sales. What will probably happen is that the e-tail king will further demolish its competition.

Image source: Amazon.com.

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Source: Fool.com