My bologna has a first name, it's O-S-C-A-R...

We all recognize the famous Oscar Mayer jingle. But the brand has much more than bologna. It also has hot dogs, bacon, cold cuts, and its grab-and-go Scrambler breakfast bowls. The brand has changed hands several times in the last 40 years, ultimately coming under the Kraft Heinz (NASDAQ: KHC) umbrella when Kraft and Heinz merged in 2015.

Oscar Mayer may be about to change hands again. According to The Wall Street Journal, Kraft Heinz has hired financial professionals to see if there's any interest in buying the brand. If things go well, the company hopes to make between $3 billion and $5 billion by offloading Oscar Mayer.

Continue reading

Source Fool.com