Krispy Kreme IPO: Dough Nut Ignore this Sweet Stock

With share prices falling flat, Krispy Kreme (NASDAQ: DNUT) is a smart buy for investors eager to capitalize on a reopening economy. As people go back to work, Krispy Kreme is well-positioned to thrive thanks to its strong revenue growth, strong brand, and omnichannel strategy.

While lifted COVID mandates have drawn crowds back into the stores, Krispy Kreme has successfully garnered customers through several newly implemented strategies.

The company got lots of publicity by offering free doughnuts to customers who became vaccinated. Behind the scenes, Krispy Kreme has begun using high-quality ingredients that require less sugar and artificial sweeteners than competitors. It also recently revamped its operational model to prepare doughnuts in-store in an effort to keep the doughnuts fresh -- unlike rivals Dunkin' and Starbucks, which source their sweet treats from other locations. Even Krispy Kreme sites that don't make doughnuts in-house receive daily shipments of freshly made treats from other nearby locations.

Source Fool.com