Kroger.com Takes Aim at Amazon, Walmart With Expanded Ship-to-Home Marketplace

Online shopping king Amazon.com (NASDAQ: AMZN) and the fast-growing e-commerce arm of Walmart (NYSE: WMT) will soon face competition from a surprising source. Grocery chain Kroger (NYSE: KR), which currently sells a relatively modest number of consumer goods online that can be shipped to customers' homes, is diving deeper into the third-party marketplace business.

On Tuesday, Kroger announced its Kroger Ship platform will add an additional 50,000 items to its selection by this fall. Third-party vendors will populate the shopping platform and handle fulfillment in the same manner that Amazon and Walmart's third-party sellers do.

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Source Fool.com