Let’s Talk Shake Shack and Its Same-Shack Sales Chicanery

Let’s Talk Shake Shack and Its Same-Shack Sales Chicanery

In this Market Foolery segment, host Chris Hill and Million Dollar Portfolio’s Jason Moser dissect last week’s Shake Shack (NYSE: SHAK) report and consider that what it offers investors by way of metrics is not identical to what other companies do. Take same-store sales, for example.

At nearly every other company, that’s a comparison based on stores open at least one year -- usually 13 months. "Same Shack sales?" Two years -- which means they exclude newer sites from the metric. And that's more than half the company. The real question is, how well can they do long term in this heavily competitive space?

A full transcript follows the podcast.

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Source: Fool.com