Luckin Coffee Adds Fresh Fruit Juices to Diversify Menu

Luckin Coffee (NASDAQ: LK), China's second-largest coffee chain after Starbucks (NASDAQ: SBUX), plans to launch a new juice-making joint venture with Dutch commodity merchant Louis Dreyfus Company (LDC). The joint venture will initially produce co-branded fresh fruit juices and eventually build a bottling plant.

Luckin co-founder and senior VP Jinyi Guo stated that China is the "fastest-growing" market for not-from-concentrate (NFC) juices in the world. He said that the companies see a "significant opportunity to offer high quality, sustainably developed NFC juices" to Chinese consumers.

Image source: Getty Images.

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Source Fool.com