Lululemon's Digital Business Is Positioning It for Future Growth

There are few apparel companies that have upended the industry as much as lululemon athletica (NASDAQ: LULU). The company's Align pants are best-sellers worn by fans and celebrities alike, and its integration of athletic wear and casual attire helped create the athleisure trend.

But it's not only style that has catapulted the company into the limelight. Lululemon has developed an exemplary digital program that makes it easy for customers to shop anywhere, any time. And this is the main feature that will keep its growth soaring.

Image source: Getty Images.

Source Fool.com