Macy's Is Turning 2 Stores Into Fulfillment Centers: Here's Why

Macy's (NYSE: M) has struggled to adapt to customers' changing shopping habits in recent years. The COVID-19 pandemic has added to the iconic retailer's woes.

However, Macy's management hasn't given up on finding creative ways to use its assets to serve customers better. This holiday season, the retailer is trying something new: It has turned two of its full-line stores into "Omni Service Centers" that essentially act as mini fulfillment centers.

Macy's recently designated its stores at the Dover Mall in Dover, Delaware and Southwest Plaza in the Denver suburbs as Omni Service Centers. Customers can still use these stores for in-store or curbside pickup, returns, Macy's credit card bill payments, and some other services. Macy's is also offering customers the option to shop virtually, interacting with sales associates on various social platforms. However, in-store shopping has been discontinued at these locations.

Source Fool.com