Now may finally be the time for investors to book a position in Booking Holdings (NASDAQ: BKNG). After years of range-bound trading, the former Priceline.com has risen more than 55% this year and the stock achieved a record high earlier this fall.

After a pandemic that nearly brought the travel industry to a standstill, Booking has benefited from pent-up demand for travel. Even with a nominal stock price of over $3,100 per share, this supercharged travel stock looks positioned to continue achieving new highs. Here's why.

Admittedly, the company may have a name recognition problem. As Priceline.com, the company was one of the darlings of the dot-com era until the stock lost nearly all of its value in a sell-off.

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Source Fool.com