Marvel's "Shang-Chi and the Legend of the Ten Rings" Smashes Labor Day Box Office Records
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Another month, another Disney/Marvel Studios superhero movie, and another slate of Hollywood records obliterated. But with a star character carrying a much lower Q-rating — a measure of a celebrity or brand's familiarity and prestige — than much of Marvel's universe, "Shang-Chi and the Legend of the Ten Rings" represented a relative gamble for a studio that's churned out successive box office winners since 2008.
Perhaps unsurprisingly, the gamble paid off, again reaffirming the only three certainties in life: death, taxes, and the perennial financial success of Disney's Marvel Studios.
Source Fool.com