Everybody's been talking about blockbuster movie Barbie these days, and that's resulted in a lot of interest in (NASDAQ: MAT). This venture into filmmaking proved a success for the toymaker, as Barbie, bringing in $1.4 billion globally, became the biggest U.S. and worldwide release of the year.

Mattel shares have benefited from the fashion doll's silver screen debut, rising almost 20% year to date. But now, as some of the excitement about the movie fades and fans turn to new releases, will excitement about Mattel fade too? Today, is the stock a buy, a sell, or a hold? Let's take a closer look at this toy giant and find out.

First, it's important to note that, although the Barbie movie is a big deal, Mattel's business is primarily toys -- not movies. Mattel, as a producer of the film, generates revenue from it, but as my colleague Collin Brantmeyer writes, the company isn't taking the lion's share. So, I wouldn't invest in Mattel stock based solely on the success of Barbie or any future movies.

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Source Fool.com