McDonald's Plans Giveaway to Counter Wendy's Breakfast Debut

Wendy's (NASDAQ: WEN) rolls out breakfast nationwide on Monday, March 2. It's a bold try by the fast-food brand, which has failed at previous attempts to take on the morning meal.

It appears one of its chief rivals, McDonald's (NYSE: MCD), does not want these efforts to succeed. It's reasonable to think that if Wendy's can win some breakfast market share it would at least partially come from its fast-food competitors. That's why Mickey D's is pulling out a giveaway to try to derail Wendy's plans.

McDonald's plans to offer free Egg McMuffins on March 2. Image source: McDonald's.

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Source Fool.com