McDonald's Struggles With Franchisees Could Affect the Long-Term Health of the Brand

McDonald's (NYSE: MCD) has so far proven it's inflation-proof. According to Placer.ai data, traffic was up nearly 18% the first week of June, when gas prices surpassed $5, for instance.

Additionally, restaurant analyst Peter Saleh from BTIG recently noted same-store sales improvement throughout the quarter despite a challenging consumer environment. He cites consumers' familiarity and trust with the brand as they manage inflationary pressures not seen in 40 years.

But the global quick-service giant may have bigger issues lurking than a softening consumer. Let's take a closer look.

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Source Fool.com