(NASDAQ: MSFT) unveiled a series of new artificial intelligence (AI) projects and features at its Build 2023 conference on Tuesday. Of all the services, capabilities, and initiatives detailed, the freshly announced Windows Copilot will likely go on to be the most important.

Copilot is an AI-powered virtual assistant that will be integrated across Microsoft's Windows 11 operating system -- making it easy for users to get answers to questions, rewrite text, and perform functions across different applications.

Microsoft co-founder and former CEO Bill Gates believes that personal-assistant technology will play a key role in deciding who ultimately emerges as AI's biggest winner -- and it could mean trouble for Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) and Amazon (NASDAQ: AMZN). Even more striking, this potentially disruptive new feature will be available very soon. 

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Source Fool.com