There has been endless hype around artificial intelligence (AI) in 2023. The pair of companies most guilty of invoking this hype are and its start-up partner OpenAI, which have released various human-like chatbot tools for people to use. Microsoft wants to increase market share for its Bing search engine, with CEO Satya Nadella famously saying he wants Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) "to know that we made them dance" when it comes to these new AI search tools.

Wall Street originally took this negatively for Alphabet, sending shares lower in February and March of this year. However, in recent months, Alphabet stock has soared as the company retained its search market share and posted a strong earnings report. 

Here's why Microsoft's AI bets haven't hurt Google, and whether these new AI tools will ever threaten Google's lead in the search market.

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Source Fool.com