For more crisp and insightful business and economic news, subscribe to The Daily Upside newsletter. It's completely free and we guarantee you'll learn something new every day.
Microsoft may be leveraging its AI strength to boost its ad business.
The company is seeking to patent a machine learning model that offers "incrementality estimation" to predict how a piece of sponsored content is going to perform. The company defines incrementality as how the budget given to an ad impacts its performance.
Source Fool.com