Missed Out On Roku? My Best Software Stock to Buy and Hold

Many investors may regret missing out on Roku (NASDAQ: ROKU) and its gains of over 800% since its 2017 IPO. What looked like an equipment stock competing with the likes of Amazon and Apple was actually an ecosystem at its core. It not only compiled the free and premium streaming channels consumers wanted but also enabled advertisers to reach their desired audiences.

Latch (NASDAQ: LTCH) offers many similarities to Roku's business model. While not in the content or ad business, Latch is similar to Roku in that it uses its equipment to engage with an ecosystem. With a high level of bookings and a low stock price, it could give investors who missed out on Roku a chance to profit from a potentially lucrative revenue-generating ecosystem.

Image source: Getty Images.

Continue reading

Source Fool.com