Data is taking on new shapes these days, which is requiring tech companies to look at it in entirely different ways.
Rather than just organizing information into tidy rows and columns for SQL queries, developers are looking for databases to help them analyze unstructured data. MongoDB's (NASDAQ: MDB) general-purpose document databases fit this need and are being used for a variety of company-specific applications.
More than 60 million users have already downloaded MongoDB's free database, which is a huge critical mass that the company can build upon. MongoDB recently outlined its plans for converting those users into paying subscribers, which could be a huge win for investors.
Source Fool.com