More Evidence That Apple's $1,150 iPhone X Will Sell Well -- if Apple Can Build Them
Ever since the unveiling, many have been balking at the $1,000 starting price tag for Apple's (NASDAQ: AAPL) forthcoming iPhone X. At a time when smartphone commoditization already has a firm grip on product pricing, Apple is making a big bet that its loyal customers will pay up even more. Adding a $150 storage upgrade to 256 GB brings the price all the way up to $1,150 -- more than entry-level Macs. Pre-orders begin this Friday.
It's a bold move to capitalize on Apple's notoriously strong pricing power. Will it pay off?
Image source: Apple.
Source: Fool.com