More Good News for Apple's iPhone Average Selling Prices

With the forthcoming iPhone X starting at $999, Apple (NASDAQ: AAPL) investors already know the company is about to enjoy a meaningful uplift in iPhone average selling prices (ASPs). After all, that's to be expected when a product moves further upmarket and create an even more expensive pricing tier. There's now another data point to suggest that the uplift could be rather substantial.

RBC Capital Markets recently conducted a survey of prospective iPhone X buyers, according to MacRumors. There were 832 respondents, and 28% indicated that they were planning on buying the iPhone X. Of those, 57% said they were planning on paying up for the 256 GB model that costs a whopping $1,150.

Image source: Apple.

Source: Fool.com