Between price wars that have raged throughout 2023, inflation, and surplus inventory, the electric vehicle (EV) market hasn't been as robust as many investors expected. Granted, the EV market is still growing, just not as rapidly as expected.

Despite headwinds that have slowed competitors, Rivian Automotive (NASDAQ: RIVN) is one of the few EV makers with momentum heading into 2024, and it just got more great news. Let's dig in.

One of the more intriguing developments in the second half of 2023 was when Rivian announced it was in negotiations with e-commerce juggernaut Amazon about ending the exclusivity part of its deal.

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Source Fool.com