Morgan Stanley Thinks Luxury Brands Could Rule the Metaverse

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Owning a piece of immaculately detailed embroidery or stark, angular sunglasses by iconic Italian fashion brand Dolce & Gabbana is an unquestionable statement of taste, luxury, and style.

Morgan Stanley thinks putting them on an avatar of yourself will someday be, too. In fact, as a wave of companies rush to adjust their marketing (often incoherently) to get in on the "meta" craze, analysts at the US bank said Tuesday that demand for fashion and luxury brands in the so-called metaverse could reach $50 billion by 2030.

Source Fool.com