Most Popular Bank CEOs According to Their Employees

If you want to comprehensively understand a bank from an investment perspective, you need to look at it through several different lenses.

Fundamental metrics are important, including those that measure profitability, efficiency, and growth. Investing metrics matter too, such as earnings per share, growth in book value, and dividend yield.

But there are softer, less quantifiable things that should be taken into consideration as well.

Source: Fool.com