Digital advertising is an industry that's rising in popularity for marketers because of the numerous benefits it provides compared to traditional advertising. Advertisers can target specific audiences with digital ads and change ad formats. It's also more measurable to determine ad success. Additionally, with consumers spending increasing time on digital platforms, marketers are getting more views on their ads. 

Despite the clear benefits of digital advertising, the space has slumped in 2022. Businesses are pulling back spending as fear of a recession rises and high inflation looms. One of the most painless places to pull back spending is through advertising. 

Some of the biggest advertising stocks have seen ad revenue slow dramatically, including Alphabet, but one advertising technology (adtech) stock is bucking this trend. Demand for The Trade Desk (NASDAQ: TTD) remained steady, despite the turbulent economy. With continuous demand for the foreseeable future, the Trade Desk is a stock to hold on to for the long haul.

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Source Fool.com