With a total return of 299% over the past 10 years, the Nasdaq Composite Index has had a great run. But faced with high inflation, rising interest rates, and general pessimism among investors, the tech-heavy index lost 33% of its value last year. Everyone is hoping things turn around for the better this year.

Amid the Nasdaq bear market, astute investors are finding lucrative opportunities out there. Without a doubt, Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) is one of them. Here are three reasons to buy the tech giant in 2023.

It probably comes as a surprise to absolutely no one that Alphabet generates the bulk of its revenue -- 79% in the third quarter of 2022 -- from ads. To be specific, Google Search is the crown jewel of Alphabet; it alone accounted for 57% of total sales in the latest quarter.

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Source Fool.com