Needham Renews Call for Ads on Netflix

This isn't the first time that Needham analyst Laura Martin has argued that dominant video streamer Netflix (NASDAQ: NFLX) should introduce ads on its service, a topic that comes up every few years -- and a move that Netflix has long resisted. Yesterday, the Wall Street firm downgraded shares of Netflix from hold to underperform in part due to intensifying competition in the streaming wars.

Apple and Disney (NYSE: DIS) have launched competing services at extremely aggressive price points, and Martin believes that Netflix needs to come down on pricing in order to compete.

Image source: Netflix.

Source Fool.com