Netflix Is Testing a Shuffle Play Button

Much to the surprise of its users, Netflix (NASDAQ: NFLX) is testing a new "shuffle" feature for viewers having a difficult time deciding what to watch, according to a report that first appeared in TechCrunch. The feature can be activated by pressing a "Shuffle Play" button that appears on the Netflix landing page below the user profile icons.

Once the button is pressed, the feature will play content at random that the system believes the viewer will like. Netflix said this could include a program that's currently being watched, something from the viewer's queue, or a program that's inspired by a recent viewing choice. The feature was designed to help subscribers quickly and easily find something to watch that they're likely to enjoy. The test began rolling out to select users over the past month and has thus far only appeared on televisions, not making the jump to mobile devices.

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Source Fool.com