Netflix (NASDAQ: NFLX) shares surged Wednesday after the streaming leader beat subscriber expectations in its third quarter and guided for subscriber additions to accelerate in the fourth quarter.

While that was encouraging news after the company saw subscriber growth fall in each of the first two quarters of the year, there may be an even better reason to get excited about the stock right now.

The streaming giant is getting set to launch its new advertising business, and it could be huge. Here's what you need to know.

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Source Fool.com