Netflix Seems to Be on Its Way to 100 Million Subscribers in This Key Market

Netflix (NASDAQ: NFLX) has been steadily making progress in India -- it's attracting more subscribers through targeted content and new subscription plans to make its offerings more viable in the face of stiff competition.

Its streaming service was all the rage among Indian consumers during a countrywide lockdown that led to a spike in consumption of over-the-top (OTT) video content. According to content aggregation service JustWatch, Netflix saw a 204% spike in user interest in India during the first month of the country's strict lockdown, which began on March 24. That interest seems to have translated into strong market share numbers for the company as well.

Image source: Getty Images

Source Fool.com