The cost of streaming is going up, and for once Netflix (NASDAQ: NFLX) isn't to blame.

The competition is finally starting to focus on becoming profitable after several years of keeping pricing low to grow their subscriber bases. That means price hikes. Walt Disney (NYSE: DIS) and Apple (NASDAQ: AAPL) have already announced price hikes, while Paramount (NASDAQ: PARA) and Warner Bros. Discovery (NASDAQ: WBD) have clearly stated intentions to do so next year.

The competitors' price hikes come at a time when Netflix is making it more affordable than ever to subscribe to its streaming service. That could be great news for Netflix and its investors.

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Source Fool.com