Netflix's Mobile-Only Plan Is Working

Netflix (NASDAQ: NFLX) started testing a low-priced mobile-only streaming plan in India last summer, and the early results are great.

The company sees the mobile-only plan as a means of winning subscribers in markets where average discretionary income is significantly lower than markets like the United States. So far, the mobile-only option is available in India, Malaysia, and Indonesia, all of which are in its new Asia-Pacific (APAC) reporting segment.

Management is pleased with the results so far, which were quite evident in the company's new reporting structure. "We're going to continue to test that [mobile-only] in different countries," Chief Product Officer Greg Peters said during the company's fourth-quarter earnings call -- a ringing endorsement of the plan.

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Source Fool.com