New Ford Survey Shows American Pickup Owners Really, Really Love Their Trucks

Ahead of the debut of its all-new F-150 on Thursday, Ford Motor Company (NYSE: F)  commissioned a survey to find out just what pickup owners would be willing to give up before they gave up their trucks. 

The answer? A lot. 

Ford and research company Penn Schoen Berland surveyed 2,000 American pickup-truck owners. The survey respondents fell in all age ranges from 18 years and up. 54% were men, 46% women, and Ford owners represented 38% of the group. 

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Source Fool.com