New Ulta Beauty Brands Program Targets Socially Conscious Consumers

Beauty and cosmetics retailer Ulta Beauty (NASDAQ: ULTA), along with strategic partners, said it will launch a sustainability initiative in the fall named "Conscious Beauty at Ulta Beauty." The company said the program reinforces Ulta's commitment to transparency and sustainability by giving socially conscious customers more choices. 

Brands will be certified under five criteria: clean ingredients; cruelty-free; vegan; sustainable packaging; and positive impact. The program is meant "to inspire positive change in our industry," said Dave Kimbell, president of Ulta Beauty. Beginning immediately, the sustainable packaging measure will guarantee that 50% of all packaging will be manufactured from recycled or bio-sourced materials, or will be recyclable or refillable by 2025. 

Image source: Getty Images.

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