Next Coronavirus Market Correction: Where to Invest $5,000

Luxury jewelry maker Tiffany & Co. has never held a sale in its corporate history. Demand for the company's premium wares and the iconic little blue box has been enough to maintain high prices -- and profit margins -- for almost 200 years.

Similarly, great companies rarely go on sale. But unlike luxury jewelry, their stock prices sometimes fall in concert with the overall market. As traders indiscriminately sell to avoid further losses, they sacrifice ownership stakes in wonderful businesses for the comfort of cash. If you are an investor with a multiyear time horizon, this is the perfect time to buy stock in the most outstanding companies.

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Source Fool.com