Nike (NYSE: NKE) signed sports stars, including basketball icon Michael Jordan, to endorsement deals. And it produced memorable marketing campaigns. This helped boost the company's shoe and apparel popularity throughout the years.
And investors were undoubtedly pleased as its sales and profit soared. But things haven't gone smoothly lately. That's reflected in the stock price performance. Nike's share price has dropped 33% in the last year. That's in sharp contrast to the S 500's 19% gain.
Does this represent an attractive buying opportunity? Or should investors avoid the shares, fearing a value trap?
Source Fool.com