No Need to Find a Startup for SaaS: Salesforce Will Do Just Fine

The sizzling software as a service (SaaS) sector is so hot it has investors looking all over for mid-caps and start-ups to be their ticket to riches. Don't look too hard. One of the best investments in the sector is the company that pioneered the whole cloud business -- Salesforce (NYSE: CRM).

The San Francisco-based company began operations just 20 years ago with a simple but revolutionary idea to help companies use applications for customer relations management (hence the CRM ticker). Also revolutionary was the decision not to sell software to install on client servers, but to run the applications over the web on their own servers. Thus was the cloud model for delivering software services born.

Salesforce co-CEO Mark Benioff. Image source: Salesforce. 

Continue reading


Source Fool.com