Not That Apple Cares, but iPad Air 4 Will Cannibalize iPad Pro

"If you don't cannibalize yourself, someone else will," Apple (NASDAQ: AAPL) co-founder Steve Jobs famously said. That philosophy has guided the Mac maker for years, initially referring to how the iPhone would cannibalize iPod sales since the smartphone could also play music. Earlier this week, Apple showed off the new iPad Air 4 at its virtual product event, and the tablet is sure to eat into iPad Pro sales.

Let's go through the potential implications.

iPad Air 4. Image source: Apple.

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Source Fool.com