Olay Is the Latest Company to Quit Photo Retouching

Olay is moving away from digitally altering the appearance of models featured in its ads. The skincare brand, which is owned by Procter & Gamble (NYSE: PG), announced at a conference held on Wednesday that it would phase out skin retouching in its advertisements by the end of the year.

Olay is kicking off the transition by including a "Skin Promise" graphic on its ads to let viewers know that the women featured have not had the look of their skin altered using photo-editing software. The company says that it will be the first mass skincare brand in the U.S. to feature zero skin retouching in its advertising materials.

Image source: Olay.

Source Fool.com