One Big Thing Can The Trade Desk's Outperformance Moving Forward

Previous to The Trade Desk (NASDAQ: TTD) releasing its first-quarter results several weeks ago, investors were worried about the overall decline in the digital ad market. The poor results of advertising giant Alphabet  did not help investor sentiment.

However, The Trade Desk surprised the market with better-than-expected revenue and profits, despite the current industry headwinds. Here's one key reason its outperformance should continue over the long term.

Image source: Getty Images.

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Source Fool.com