Online Shoppers Plan to Outspend In-Store Shoppers This Holiday Season
Not only will more people be shopping online this holiday season, those that that do will be spending more than people who elect to shop in brick-and-mortar retailers.
In fact, the average U.S. consumer plans to do 40% of their holiday shopping online in 2017, up from about 33% last year, according to a new report from NPD Group's 2017 Holiday Purchase Intentions Survey. On top of that (and to kick more sand in the face of brick-and-mortar retailers) consumers who plan to shop online plan to spend 70% more than those only planning on shopping in physical stores.
U.S. consumers have steadily increased how much they shop on the internet. Image source: Getty Images.
Source: Fool.com