Microsoft (NASDAQ: MSFT) has landed right in the middle of the artificial intelligence (AI) industry in 2023 -- entirely on purpose, of course. Earlier this year, the company made a blockbuster investment in leading AI developer OpenAI, the creator of the ChatGPT online chatbot.

Microsoft wasted no time integrating the technology into its product portfolio. OpenAI's most advanced GPT-4 large language model is available on the Bing search engine and the Azure cloud platform, simultaneously transforming two enormous industries at once. 

But Microsoft's Build 2023 developer conference kicked off today, and the company revealed the integrations would run the other way, too. OpenAI will add a Bing plug-in to ChatGPT, potentially directing its 100 million monthly users away from other search engines. Here's why that's bad news for Alphabet's (NASDAQ: GOOGL) (NASDAQ: GOOG) Google. 

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Source Fool.com