OrganiGram CEO: This 1 Big Change Could Shake Up the Canadian Cannabis Market This Year
The Canadian cannabis industry needs help. Although retail sales have been growing amid the pandemic, many cannabis companies have been struggling to generate meaningful growth. A big part of the problem stems back to marketing, as it can be challenging for a consumer to discern one brand from another when inside of a pot shop given the significant restrictions that are currently in place.
However, there is a review coming up for the cannabis industry as it approaches its three-year anniversary this October. And OrganiGram Holdings (NASDAQ: OGI) CEO Greg Engel is hopeful that the federal government will make changes that will help it and other marijuana producers take advantage of the brands that they have built up thus far.
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Source Fool.com