Over Half of All American Shoppers Will Subscribe to Amazon Prime Next Year

Amazon (NASDAQ: AMZN) Prime is a large contributing factor to the company's continued growth in online retail. Amazon posted a 24% year-over-year increase in net sales in North America last quarter, which is massive for a company that dominates e-commerce as much as this tech company does.

By next year, over 50% of Americans will have access to a Prime subscription, according to estimates from eMarketer. That's more than two-thirds of the online shopping population.

But membership growth is slowing. Prime members will grow just 9.4% this year, down from a 20% increase in 2017. eMarketer expects just 4.3% growth in 2021 as Amazon faces pressure from saturating the market.

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Source Fool.com