Pandora Adds Free Way to Access On-Demand Music (With a Catch)

Pandora Adds Free Way to Access On-Demand Music (With a Catch)

Competition in the music streaming industry continues to intensify. First-mover Pandora Media (NYSE: P) fell behind the pack years ago and has been struggling to reclaim relevance ever since. Music streaming is dominated by Spotify and Apple (NASDAQ: AAPL) these days, which now command nearly 100 million paying subscribers. Pandora has been transitioning to an on-demand streaming service throughout the year.

Historically, Pandora's streaming service was billed as "internet radio," where users cannot choose specific songs on demand. That all changed this year when Pandora launched its $10-per-month, on-demand Premium service in March. The company is now adding a new free, ad-supported way for users to listen to on-demand tracks.

Image source: Getty Images.

Continue reading

Source: Fool.com