Pandora's Future Depends on These Key Metrics

Pandora's Future Depends on These Key Metrics

Pandora (NYSE: P) is trying to get its groove back. And it may be on the right track, but one key component in its business model could put a halt to any rebound. 

In March 2017, Pandora unveiled Pandora Premium (its ad-free subscription service) to select listeners and opened it up to the American public in April. Premium has all the personalized features of Pandora and its Music Genome Project, except no ads. Since making the decision to focus on its premium users -- who pay $9.99 per month -- it has quickly surged to the top or near the top of the lists of the highest-grossing iPhone and Android apps:

Data source: Prioridata via Statista.

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Source: Fool.com