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While other companies are trying to figure out how to protect their massive reserves of data, PayPal is taking the "less is more" approach. 

The company filed a patent application for tech that reduces the "overcollection of unstructured data." When PayPal receives a piece of unstructured data, it uses machine learning to determine which information is personally identifiable information like an address, social security number or a photo. 

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Source Fool.com