Peloton Extends Free Trials to 2 Months; Is an App Price Drop Next?
Right around Christmas, you may have noticed Peloton Interactive (NASDAQ: PTON) began offering 60-day free trials of its app. That was twice as long as the standard free trial it typically provided customers.
It's no coincidence this occurred immediately after the launch by Apple (NASDAQ: AAPL) of its Fitness+ app, which gives customers a three-month free trial. Apple also charges only $9.99 per month for a subscription, which immediately makes it a rival that Peloton and its investors must consider. And it raises the question of whether the connected-fitness leader will drop prices to remain competitive.
It's done that once before, and a second cut could affect revenue, so let's see if that's something Peloton investors should worry about.
Source Fool.com
