Peloton Is Expanding Into Apparel With New Adidas Partnership
Peloton Interactive (NASDAQ: PTON) could be entering the clothing market after footwear maker adidas (OTC: ADDYY) announced a new partnership with the connected fitness leader.
While the announcement was vague as to what was to come, adidas hinted there could be cross-merchandising opportunities, saying the two companies "see great potential to surprise and delight our highly engaged communities by multiplying the power of both brands."
Image source: Peloton Interactive.
Source Fool.com
