Peloton Reveals the Dark Side of Connected Fitness
All the sweat Peloton Interactive (NASDAQ: PTON) has put into recovering from its treadmill recall is at risk of being wasted after the company reportedly made moves to "brick" customers' fitness equipment if they didn't sign up for its monthly exercise programs.
While Peloton maintains that it's for safety reasons that customers pay for those $39 a month subscriptions after having shelled out over $4,300 for the treadmill, the high-end exercise equipment maker may find it ends up making fewer sales if it doesn't resolve the situation favorably for customers.
Image source: Peloton Interactive.
Source Fool.com
