Peloton Stock Pops as New Ad Goes Viral

Shares of Peloton Interactive (NASDAQ: PTON) were surprisingly up 7% today even though the market was down. Investors seemed to be cheering a new ad that went viral. The ad was a playful response to some negative publicity the company received last week.

Peloton knew one of its exercise bikes would be featured in an episode of a new show called And Just Like That, a sequel to the popular series Sex and the City. It didn't know that the script called for a character named Mr. Big to die of a heart attack after using it. Needless to say, it's the kind of negative publicity Peloton doesn't want, especially this close to the holiday shopping season.

Image source: Peloton Interactive.

Source Fool.com